(4-week Short Courses)
$438USD each (represents a 10% ICA discount) 

Enroll in 2 bSkills, receive an additional $200 off your total!
(total savings of $298USD)
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August bSkill Courses

Setting Up a Coaching Business Office

1. Financial practices for coaches (Nancy Paul)
2. The Holistic Solo-preneur (Nancy Paul)
3. Setting up your home office (Nancy Paul)
4. Legal Issues: Registering your business name, creating a business entity, intellectual property issues, sample contracts (Nancy Paul)

9 August

9am NY ET

Kim Ades

Lead Generation: Journaling (Tools/Assessments) for Clients

1. Journaling overview
2. Build client rapport and uncover barriers
3. Maintain momentum and document evolution
4. Develop leads and convert them to clients

9 August

7pm NY ET

Lethia Owens

Social Media: Twitter/Linked In

1. Social Media Strategies – Twitter I
2. Social Media Strategies – Twitter II
3. Social Media Strategies – Twitter III
4. Social Media Strategies – LinkedIn

10 August

9am NY ET

Kevin Hamilton

Coaches Website Roadmap with Kevin Hamilton

1. Designing powerful lead generators
2. Define your objective,define your audience, define you
3. Writing awesome content
4. Getting your site online,website hosting

10 August

6pm NY ET

September bSkill Courses

Tracey Hopper

Lead Generation: Nurturing Future Clients

Tracey Hopper, experienced marketer and top corporate sales executive, shares her curriculum for her 4-week Business Basecamp skills on how to keep fresh coaching prospects coming in the door consistently, how to use email marketing and online list building to create a lucrative coaching practice.

starts 6th September 

(for 4 weeks)

Tues. @ 9am NY ET

Kevin Hamilton

Search Engine Optimization (SEO) for Coaches

1. SEO – What is it and how does it work?
2. Keyword phrases, finding the perfect keyword
3. SEO – Creating a search friendly site architecture
4. Social media marketing and how it works with SEO

6 September

7pm NY ET

Lethia Owens

Social Media: Twitter/LinkedIn ADVANCED

1. Everything you every wanted to know about Twitter Lists and how to use them, using Twitter chat rooms to support your coaching practice
2. Using RSS Feeds to keep your Twitter followers engaged, building your Twitter clout and establish yourself as an expert
3. Using hashtags ‘#’ as your secret Twitter networking tool, how to leverage active twitter communities to find leads and get referrals.
4. Identifying your essential keywords for LinkedIn, optimizing your LinkedIn profile so you rank #1 in your field.

7 September

9am NY ET

Bill Turpin

How to Use the DISC Assessment Tool

1. Understanding assessment tools
2. Understanding you (The extended DISC Part I)
3. Understanding others (The extended DISC Part II)
4. Understanding the coaching application

7 September

6pm NY ET

October bSkill Courses

Don Talbert

Lead Generation: The Sales Process for Coaches

1. Why people buy,the mindset difference between prospects and coaches, word association: Transactional vs. consultative selling, qualifying questions
2. Building rapport, the first “discovery” interview, getting answers through questions, types of questions to ask, positioning yourself
3. Addressing objections, what to say, and how to address them, closing the sale (I call this opening relationships)
4. Recap, role play and in depth discussion

4 October

9am NY ET

Blogging for Coaches

1. Overview and how to set and measure your blogging goals.
2. Continued analysis of great blog options.
3. Video Blogging – “Vlogging:” the next level. Yes you can!
4. Monitoring and measuring activity.

4 October

7pm NY ET

Lethia Owens

Social Media Strategies

1. What is social media marketing? Building your base of friends, fans and followers, converting your fans into customers.
2. Getting started with blogging, copywriting and SEO: a blogger’s best friend.
3. Making your website social media friendly, creating your online community.
4. SM resources to build your brand online, 3 SM marketing strategies competitors don’t want you to know about.

5 October

6pm NY ET

Building Your Affiliate Network

1. List Building Secrets l: How building your list is the most important part of your business success. The Fastest way to create and grow a responsive list. Your website and the visitor. The Purpose of your website. Important distinctions: Buyers vs. subscribers. What is an opt in? What in an offer? List building software programs? Full record vs. name and email vs. email only. Driving traffic. SEO, Social Media, Offline, Viral optin offer page creators. What platform is best and easiest to use? List Building Followup, Emails and Frequency. Communication and Content to keep the list active. Preventing list “rot”.
2. List Building Secrets ll: Grow your list faster With multiMedia: video, podcast and iTunes and social media. Other tactics for list building: Blogging, offline book bounceback offers, speaking engagements, SMS systems, FaceBook “Like” pages, Facebook apps, mobile apps. Other list-building strategies: special reports, Webinars, product reviews, interviewing experts, pay per click.
3. Intro To Affiliate Programs: What is an affiliate program? Who uses them? Why would you want to use an affiliate model to promote your product or service? Why do affiliate programs work so well? What do you need to start an affiliate program (Software Programs)? Delivery of your product and service. The secondary offers and upsells, continuity programs Self- liquidating leads. Choosing affiliate software for your business. What are the critical elements that you need for a successful affiliate program? What product are you going to promote? What are the splits going to be? Where can you promote your affiliate program? How can you use other products to promote your program? How to have your buyers become affiliates?
4. How to Connect With and Meet your Affiliates Needs: How to find people to promote your products and services to their customer/subscriber base. Where do you find the power affiliates and partners to promote you program? What are materials do you need to supply to the affiliates? Getting your affiliate materials in order. What media should you supply: banners, audio, video, text, emails? Joint ventures and endorsed calls and letters. How to proactively build your affiliates business and following to promote your products and services. Contacting your buyers to create affiliates and business relationships.

5 October

7pm NY ET

November bSkill Courses

Kevin Hamilton

Video Marketing for Coaches

1. Marketing your business online with videos
2. What’s effective video?
3. Promoting video
4. Integrating video with your text and other marketing materials.

1 November

9am NY ET

Bill Turpin

Assessments

1. How to respond and write a successful proposal
2. Selling your natural strengths
3. What do include in your bio
4. How to charge your corporate clients – position you are pricing.

1 November

7pm NY ET

Don Talbert

Lead Generation: Effective Networking for Coaches

2 November

6pm NY ET

David Bullock

Working with Your Affiliate Network

2 November

9am NY ET

Ronnie Noize

Understanding Your Ideal Client

1. Demographics, geographics, and psychographics–who are your ideal clients, and how will you recognize them?
2. Opportunity: How large is the market, and what are the special niches and affinities can you leverage?
3. Motivation: What compels your ideal clients to seek help, and what are their criteria for choosing the right solution?
4. Reachability: Where and how can you connect with your ideal client in person, online, and in absentia?

Time to be confirmed